Insight into the World of Internet Advertising for Businesses
Category : blog
It is interesting to note that the number of hours we spend on the Internet has become more than we spend on any media even on the Television.
Today internet has become increasingly important to advertisers and your business needs to leverage this great opportunity that the Internet offers to advertise your product or services. Many businesses and organisations are becoming more aware of the unlimited opportunities through online advertisement.The benefits of Internet advertising is enormous,but most businesses not getting the result they so desire from Internet Advertising.
Let’s provide a little insight into this.One of the benefits of online advertisement over traditional advertisement is that the former can be tracked and measured, online adverts when done properly drive instant sales with high conversion rates from prospects to consumer with a click, and they can be highly targeted at the right customers too.Other benefits include:
-It is very cost effective
-It tracts your advertising and provide you relevant information that will be useful to the success of your adverting or marketing campaign
-It helps you set a budget for your advertisement campaign and stop whenever you want to,it is very flexible depending on your budget and what you have in mind to achieve.
-You can build a community of loyal customers your internet advertisement
-It offers great visibility for your business or brand
-It has taken over traditional advertising and marketing
For effective online advertisement or campaign, the advertiser must have a defined and thought- out plan,for example your website which is the heart of your online adverts will have to be ready in all sense of it for the advertisement.You need a Campaign Objective(CO) before you start any online advertisement.
Your Campaign Objective (CO) must be well defined; this is where many miss it. The Campaign Objective is simply having in clear terms what you want to achieve as an advertiser. It must answer some of these questions:
-what do I want to achieve with my online advert,
-what type of product-service am I advertising,
-who are my target audience, where can I find them online
-is it to let them know about my brand (Brand awareness),
-is it to make instant sales or
-drive traffic to a website or to create a demand
The answers to the above questions will help you choose the right method, the website to do your campaign and the model of payment to adopt.
The most common payment models for adverts online are:
Cost per thousand (CPM): this is needed when brand awareness or exposure is the primary goal of the advertiser.
Cost per Click: In this model, the advertiser only pays when their advert is clicked on by a prospect. This is most effective when the aim is to drive traffic to a website.
Cost per Acquisition (CPA): Here, the advertiser only pays when an advert delivers an acquisition. For example, buying a product, filling of a form, downloading of a file etc.This is the mode of payment used mostly in affiliate marketing.
Fixed Rate: Here, the payment is fixed for a certain period,number of customers acquired. This is usually good for banner adverts and campaigns that target a particular niche market.
Cost per Engagement: Here, advertisers pay for adverts placed in videos or applications such as Facebook apps based on the interaction with the advert. Advertisers pay when an action is completed by the prospects.
In conclusion, your success as an advertiser online is largely determined by your Campaign Objective (CO), so have a good plan before you put that advert on the internet! And also get an Internet Marketing expert to guide you all the way and you will benefit from the unlimited prospects online.